Category: Print

3 Tips for Keeping that Project on Time

How the marketing world has changed! Whether you are being asked to produce projects in print, email, mobile, or for your website, schedules are compressed. There are more channels to integrate. Everything is more urgent. How do you keep everything running on time and on a budget? Here is a quick guide from Workfront, a project management platform, for simplifying the project management process. These steps apply whether you use third-party project management software or not.

Read Full Article
Print Marketing

Is Your Print Project Really Finished?

Any marketer has access to high-quality printing, but far fewer take the time to invest in the high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s look at three reasons you might want to add a coating before your project goes “live” into the hands of your target audience.

Read Full Article

Why your Audience Isn’t “Everybody”

When developing a print or digital marketing campaign, do you know your target market? No matter how great your product or service, it’s not going to appeal to everyone. By choosing the right target audience, and making an investment in that audience, you focus your marketing dollars on the people most likely to buy from you. You can also increase the effectiveness of your messaging (and therefore make more money) by tailoring your message to your audience’s specific needs.

Read Full Article
mailing

Mailing Information

Have you been looking for an excuse to try the United States Postal Service Informed Delivery promotion? Now you have one. Starting September 1 and running through November 30, 2019, the USPS will be offering a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mail pieces to reach and engage customers.

Read Full Article